BioTek Instruments Launches International Web Sites

July 29, 2009, WINOOSKI VT, USA — BioTek Instruments, Inc., a leader in microplate instrumentation technology, announces the availability of multi-lingual web sites for international customers. In addition to the previously launched and redesigned main web site www.biotek.com in English, the following international BioTek web sites are now available:

Spanish (www.biotek.es)
French (www.biotek.fr)
German (www.biotek.de)
Chinese (www.biotekchina.com.cn)
Japanese (www.biotek.jp)

Each web site is accessible via the main BioTek web site as well as directly from the associated country domain above. The majority of information on each site is available in the local language for increased utility and convenience for international customers.

The site offers visitors an enhanced graphical interface with clear-cut navigation, and features model comparison charts, product image galleries, extensive technical resource and accessory databases, and a product configurator quote request tool to assist in their microplate instrument selection. Visitors can also quickly find local sales and support offices using an enhanced distributor locator tool.

"We are excited to be able to reach a new set of potential customers around the world with localized content," noted Julie Murray, Marketing Communications Manager at BioTek Instruments. "The cohesive design of the sites, combined with a shared content database and in-country editors, allows us to communicate to our worldwide customers more efficiently and effectively, thus continuing to strengthen the BioTek brand."

BioTek Instruments, Inc., headquartered in Winooski, VT, USA, is a worldwide leader in the design, manufacture, and sale of microplate instrumentation and software. BioTek instrumentation is used to aid in the advancement of life science research, facilitate the drug discovery process and to enable cost-effective quantification of disease relevant molecules in the clinic.

For further information, contact:

Chere Griffin, Account Executive

Shaw & Todd Advertising and Marketing Communications
908-668-1106 x15
cgriffin@shawtodd.com

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