BioTek Ad Wins BMA-NJ 2009 Award

September 17, 2009, WINOOSKI VT, USA — BioTek's EL406 Ad, "My New BioTek" won a Judges' Award in the Single Full-Page Ad category at the 14th annual Business Marketing Association, New Jersey (BMA-NJ) Impact Awards Gala. Awarded to Shaw & Todd, BioTek's Agency of Record, the award signifies creative excellence and effective communication in business-to-business marketing.

BioTek's ELx405 microplate washers are well-recognized and regarded in the scientific community, so when the next generation EL406 was launched, Shaw & Todd crafted the message that said even something perceived as 'perfect' could be improved upon beyond a user's expectations.

BioTek's EL406™ Combination Microplate Washer Dispenser offers fast and efficient microplate washing and dispensing in 1536-, 384- and 96-well microplates and includes optional magnetic bead separation. By combining microplate washing and up to three reagent dispensers, researchers save time, money and valuable laboratory space. Peristaltic and microprocessor-controlled syringe drive reagent dispensing technologies provide accurate and precise dispensing. It's also BioStack™ Microplate Stacker compatible and controlled via LHC™ Software or the instrument's onboard keypad.

BioTek Instruments, Inc., headquartered in Winooski, VT, USA, is a worldwide leader in the design, manufacture, and sale of microplate instrumentation and software. BioTek instrumentation is used to aid in the advancement of life science research, facilitate the drug discovery process and to enable cost-effective quantification of disease relevant molecules in the clinic.

For further information, contact:

Chere Griffin, Account Executive

Shaw & Todd Advertising and Marketing Communications
908-668-1106 x15
cgriffin@shawtodd.com

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