Shaw & Todd Wins NJ Ad Club Jersey Awards

June 6, 2008, WARREN, NJ — Shaw & Todd was honored with one second place and one third place award at the 40th annual Jersey Awards, sponsored by the NJ Ad Club. The Jersey Awards, judged by a panel of industry peers, honors the hardest working branding and marketing communications efforts for agencies based in New Jersey or whose clients are based in the state.

Second place was awarded in the Collateral-New Product Launch category for the Hybrid Technology™ Campaign, created for BioTek Instruments. This campaign boosted the visibility of the Hybrid category while closely aligning the class with BioTek's instrument as the only product in the category.

Third place was awarded in the Calendars category for the Nikon Instruments Small World 2008 calendar. The annually produced calendar follows a worldwide microscopy imaging contest to extend the reach of Nikon's brand.

For almost thirty years, Shaw & Todd has concentrated on business to business advertising; formulating purposeful messages for sophisticated and often complicated products and services. With decades of focused b-to-b marketing experience, and an intelligent understanding of complex technical and scientific marketing, crystal-clear messages and distinct brands are shaped for the products and services of various clients. By taking an analytical approach, Shaw & Todd creates successful strategies and programs for technical marketing communications with investigative research, logical development of methodologies, and detailed implementation. It's this thoughtful process that creates awareness and interest, and ultimately leads to growth and profitability.

For further information, contact:

Mary Melia, President
Shaw & Todd
908-668-1106 x11
mmelia@shawtodd.com

95 MOUNT BETHEL ROAD WARREN, NJ 07059 PH: 908-668-1106 F: 908-668-1107 WWW.SHAWTODD.COM